In Juniper we develop concepts, strategies and the most efficient means of management, that to date, are proving to be successful in Internet. The concept of Marketing covers all the management actions starting with the basic idea, through the setting up of the project, right through to the technical aspects and those operational aspects relating to advertising and marketing the website itself.

Juniper can assist you with specific issues of your Internet Marketing plan or we can assist you in designing a plan if you do not already have one for your Corporation. We believe that to be successful in Internet it is essential that you establish a Marketing programme for your business. Marketing is much more that selling or advertising, since it begins by establishing the needs of your potential clients. When the Marketing plan helps an organisation satisfy the needs of the clients before and after the purchase, the organisation does not only gain a sale, but establishes a relationship with the client.

The Marketing plan is a guide for the setting up of a Sales plan and it's control procedures. It is a written document that details a strategy and a time schedule for it's operation. It must clearly detail the following:

1. Marketing Mix (Product, Place, Promotion, Price)
2. Target market
3. Staffing requirements
4. Expected results

In Internet it is possible to adopt far more effective Marketing strategies, than those used in traditional markets. The concept of One-to-One marketing is easily implemented and is usually effective. It consist in dealing with the client as an individual.

Juniper can assist you not only to develop your marketing plan, but also to execute the online part of it. We carry out complete advertising campaigns in the most popular search engines, like Overture and Google.

E-marketing develops a feeling of closeness, reducing the distance between marketplaces, which results in the globalisation of the market, and a definite change in the rules of competition and commerce, since it is no longer enough to look at the local or national market for possible expansion, but such expansion may come from marketing the Corporation's products in different markets to those where the organisation is located.

Traditionally, Marketing was based on the capturing and constant search for new clients, however, the latest technologies base their strategy mainly on keeping their clients and making them loyal clients. The main aspects of E-Marketing are :

• Reduction in advertising and communication costs
• Electronic Sale
• One-to-one direct strategies
• Reduction in your Sales force
• New virtual products and services
• Personalised after sales service

In Juniper we can assist you to improve the way in which you market your products through Internet, since we have experience in :

• Strategic Marketing
• Consumer studies
• Loyalty Programme tools
• Tools for personalising the communication with the client
• Promotion Campaigns
• Viral Marketing
• Search Engine positioning
• Web designs aimed at the useability of the site for your client and our client, your work force