Juniper Innovating Internet Travel Technology
Tuesday, 6 January 2009 
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The name you choose for your website is crucial for it's success. It is the way in which your Company will be found in Internet.

The domain name is the only way in which a site can be distinguished from the millions of sites that are available on the Web.
Establishing your own domain gives you and your Company an image of seriousness which you need to portray to your potential clients, and it provides a quick, direct, and an easy to remember access when browsing the Web. From Juniper we can carry out all the required processes to arrange your domain with the DNS servers, as well as all the necessary services that you need to promote your presence on the Web.
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Why register a domain?

Registering your domain allows you to protect your name or commercial name in Internet, as well as provide your website with an easily remembered address name. Everyday here are thousands of new domain names (.com, .net, .org, .info, .biz) in Internet. The registering of domains is done on a Worldwide level, so there is always the possibility that another person may also wish to register the same domain as the one you are interested in.

Should you have a business idea and an appropriate name for this new business, you should quickly check to see if the domain name is available and book it if this is so, even if you do not aim to be present in the Web in the short-term, otherwise, it is possible that when you finally decide to register the name, it may no longer be available. We recommend that you register the most suitable domain name that you can find, as soon as possible. Avoid the risk of losing the opportunity to use the domain name in the future, by not booking it now.

We also recommend that you register all the different endings possible for your chosen domain name, to avoid other people having your same name but with a different ending (the most popular endings are .com .net .org .info y .biz). Also, should your business idea prove successful in the future, and you have registered all the various endings, you would avoid possible problems from third parties speculating with other domain endings.

Which is the most suitable for my business?

  • .COM: Originally this ending was aimed solely to denote commercial organisations. It is the best known and most used ending, so this should be your first choice.
  • .NET: It is supposed to denote businesses and websites that are mainly covering aspects of the Internet or Computer Technologies. It is recommended as your second choice.
  • .ORG: Mainly aimed at non-lucrative organisations, such as Administration, political and help organisations.
  • .EDU: Aimed at educational institutions
  • .AERO: Mainly for any business related to Air Transport.
  • .WS: It is commonly known, for the fact it matches the initials for Web Site, but it really is supposed to denote websites in the Geographical area of Western Samoa.
  • .BIZ: Created to try and offload the heavy demand for .com domains, aimed at business websites (.biz is the abbreviation for business).
  • .INFO: Used by sites that are mainly interested in publishing information of various sorts.
  • .ES: Territorial domain that belongs to Spain, which is aimed at distinguishing those sites that have been created or represent Spanish business organisations The rules for using this ending are fairly strict, which in itself affords visitors with an extra level of confidence when visiting such a website.
  • .COM.ES: This can be requested by persons or businesses that carry out business in the Spanish Territory

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